It’s time for another post in the Entrepreneur Skills Series. This one focuses yet another must-have skill…
Developing excellent communication skills is absolutely essential in business. It can surely make the difference between success and failure for a company. Have you ever seen a business person that doesn’t present well to the public? I am sure we all have at some point, and were thankful to NOT be in that person’s shoes at that moment. But what about that person’s business? I doubt the speaking engagement brought about any new business, due mainly to the fact that they exhibited poor communication skills! Let’s face it, we are a judgmental people in today’s society. Successful business people know this, and consistently strive for better communication skills. That being said, as entrepreneurs, we are not all borne speakers and writers, right? So if you struggle in a certain area, then you need to get the training you need to become a better communicator.
Here are the 4 core communication skills:
- Writing: Most of organizational correspondence is through the written word, in the form of letters, announcements, proposals, reports, and memos.
- Speaking: Expressing ideas verbally in a way that will both clearly get points across and hold the interest of the audience. This includes presentations to both existing customers and prospective clients.
- Listening: This is much more than just hearing something, it is the ability to tune in to the needs and objectives of clients & prospects and comprehend what was said.
- Reading: The ability to understand and interpret information correctly; effective communicators regularly read books, follow industry related blogs for both personal development and good business practices.
With technology as advanced as it is today, opportunities abound for those that want to improve their communication skills. Don’t particularly like to read? No problem… check out Audible.com for a variety of titles you can listen to in the car on the way to work, or while on the treadmill at the gym. Every business needs a blog, so if you hate to write, consider hiring someone to do it for you!
I hope you enjoyed this post on Communication Skills. Please share with your friends on Facebook, tweet me, and share your comments below!
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