3 Ways Local Businesses Can Leverage Social Media


In this day and age, social media is one of the most powerful tools for businesses. It can fuel word of mouth for your company, helping you advertise and letting you engage more deeply with your customers. So many companies have discovered ways to build their business through social media. Here are a few tips to get you started:

1. Listen to what your customers want

Social media has given consumers an enormous opportunity to share their thoughts and feedback. This is a valuable tactic for them, but also a valuable tool for you: with a few simple searches, you can hear firsthand feedback about your product or service.

Try using Twitter’s search tool to search for your brand or product. Or, use a site that aggregates conversations like Addictomatic to search for your company’s name across several social media sites at once.

2. Don’t Rush into It

It can be tempting to set up a page or profile for your company on every new social media site. But it’s important to think through your strategy before jumping into the next platform.

Take some time to ask who specifically you’re trying to connect with, and what your goals are for each platform you’d like to join. When you have clear answers to those questions, you’ll know it’s the right time to dive in and join the conversation in a new space.

3. Test. Learn. Repeat.

Many brands turn to things like contests or promotions to push through their social media channels. For some brands, thisworks wel. For others, different tactics are more fruitful. At the end of the day, the most important thing to know is that social media is still learning ground for most businesses. The more tactics you test, the more you’ll learn, and the stronger your strategy will be. Keep trying new things and when you find what works, lean into it.

Contact me if you’d like to talk more about how social media can boost your business!

Image: mkhmarketing

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